Custom Die-Cut Stickers for Massapequa, New York

An order placed from Massapequa is identified on our end by two things, the ZIP code 11758 and Nassau County, and between them they decide what gets printed on the label and where the box is routed. We lead with that because a sticker order is a physical object that has to arrive at one door and not a similar door a short way off. There are several places in this corner of Nassau County whose names overlap with each other, so we do not infer an address from a band name or from a return address on an email. The ZIP code entered at checkout is the ZIP code that goes on the parcel.

Most of what we print for this part of the county is merch: a run of die-cut stickers with a logo on it, ordered by people who are going to hand them out or sell them alongside records and shirts. Everything is printed and cut at 205 East Main Street in Huntington, and you can either have the order sent anywhere in the United States or pick it up at that address for free.

Neighbours that sit the same distance away

The town is 15.2 miles south of the shop, measured as a straight line on a map rather than along any road. What is more useful, if you are splitting a run between people, is how tightly the surrounding places are packed. Massapequa Park and Seaford are both 1.1 miles out, the same figure for each of them. Wantagh is 2.3 miles.

For a band whose members are not all at the same address, that closeness has one practical consequence. An order goes to a single shipping address, so it is usually better to send the whole run to whoever has the most reliable mailbox and divide the box by hand. Each separate order has to clear the minimum on its own and is priced on its own quantity, and the per piece rate shows it.

How the per piece price is worked out

Die-cut stickers are priced by the square inch, and the rate per square inch falls as the quantity climbs:

• 1 to 24 pieces: 35 cents
• 25 to 49 pieces: 30 cents
• 50 to 99 pieces: 28 cents
• 100 to 249 pieces: 26 cents
• 250 to 499 pieces: 24 cents
• 500 pieces and above: 22 cents

The rate that applies is the one for the whole order, not a stack of tiers. If the quantity lands in the 250 to 499 band, every piece in that order is priced at 24 cents per square inch, including the first one.

Because the price follows area rather than a fixed menu of sizes, two designs that look nothing alike cost the same if they occupy the same footprint.

A 3 by 4 inch sticker at 300 and at 500

Here is the arithmetic on a common merch size. A 3 by 4 inch sticker is 12 square inches.

At 300 pieces you are in the 250 to 499 band, so the rate is 24 cents per square inch. That is $2.88 for each sticker and $864.00 for the run of 300.

At 500 pieces the rate drops to 22 cents. The same 3 by 4 inch sticker becomes $2.64 each, and 500 of them is $1320.00.

Crossing into the higher quantity lowers the price of every piece in the order, not only the pieces above 300. If you are already close to that line, the decision is less about whether you need more stickers and more about what you want each one to cost.

Artwork, and what the cut line does

A die cut means the sticker is cut to the outline of the shape rather than left as a rectangle, so the shape of your logo is the shape of the sticker. We build a cut path that follows the outline of the art. Very fine spikes, hairline serifs and thin isolated tendrils are the parts that tend to cause trouble, because the path has to be one continuous line. Where that comes up, we will suggest simplifying the outline slightly or letting the cut run around the outside of the whole mark instead of tracing every notch.

The size we price from is the size of the sticker itself. A cut line that wanders in and out inside a 3 by 4 inch footprint is still a 3 by 4 inch sticker, so an intricate outline does not cost more than a plain one.

The ten piece floor that is not a floor

An order qualifies at 10 or more pieces, or at $10 of merchandise, whichever comes first. That is a threshold for the order to go through, not a price floor and not a minimum spend. A run of 10 qualifies on count, a smaller number of larger stickers can qualify on value instead, and you are not charged up to $10 either way.

Four kinds of run we print most often

A band ordering its first merch. Usually one design, usually the logo, usually a few hundred pieces because that is the quantity where the per square inch rate starts to feel reasonable. One file, one size, one order.

A small label putting out a release. Several artists, several designs, and a decision about whether to run them as separate orders or one combined quantity. Combining almost always lands you in a better band.

A solo musician selling from a table. Smaller counts, often a mixed handful of sizes, where square inch pricing lets a small design come in lower than a large one at the same piece count.

Someone running mail order for a label. Stickers that go into every package as an extra rather than being sold on their own, which tends to mean the largest quantities and the simplest artwork.

What people ask before they order

Our mail goes to a Massapequa address in the 11758 ZIP code. Is that all you need to get the order to us? Yes. The street address and the ZIP code are what the label is built from. Enter them exactly as your mail normally arrives and nothing else needs to be sorted out.

We are looking at 300 of the 3 by 4 inch design for a Massapequa band. If we push it to 500, does the whole run drop to 22 cents? It does. All 500 are priced at 22 cents per square inch, which is $2.64 each and $1320.00 for the order, rather than $2.88 each at the 24 cent rate.

Can one Massapequa order be split between two addresses, one here and one in

Seaford? No. Each order ships to a single address. You can place two orders, each of which has to meet the minimum and is priced on its own quantity, or send the full run to one address and divide it there.

We want the cut to follow the outline of our logo. Does that change the price on a Massapequa order? No. Pricing is based on the square inch footprint of the sticker, so a complex outline and a simple one at the same size come to the same figure.

We only need 10 stickers for a Massapequa test run before we commit to a full order. Does that meet the minimum? Yes. Ten pieces clears the threshold on count. At that quantity the rate is 35 cents per square inch, which is the highest of the bands, so a test run costs more per sticker than the real run will.