Custom die-cut stickers for East Rockaway, New York

Neighbours inside a short ring

Lynbrook sits 1.0 miles from East Rockaway, with Hewlett at 1.4, Rockville Centre at 1.5, Oceanside at 1.6 and Lakeview at 2.6, which puts five of the places we cover inside a ring you could draw with a short piece of string. One mile between one place and the next is unusually tight, and it changes what an address means in practice. A crew can be working one side of that ring in the morning and the other side of it in the afternoon, and the gear goes with them: the same cases, the same chargers, the same folding ladders, the same plastic bins of fittings. When everything moves that freely between sites, the only thing keeping a piece of equipment attached to a company is what is printed on the side of it.

That is the job a die-cut asset label does. It is a small printed shape, cut to its own outline rather than left on a square, carrying a company name, a unit number, a phone line, a barcode, or all four. Trades and contractors order them in runs because a run is the only sensible way to label a fleet of anything.

What a label has to say

An asset label earns its space by being read at arm's length by somebody who is not looking for it. That pushes most of the design work toward restraint. A company name set large enough to read across a van bay, a unit number in a field with room for four digits, and very little else. If you need a barcode or a QR block on the label, leave it a clear square with nothing crowding the edges, because scanners are fussier about neighbouring ink than people are.

The die-cut part matters more than it sounds. A cut that follows your outline instead of a rectangle means a circular badge reads as a badge, a shield reads as a shield, and a long thin plate for the spine of a toolbox reads as a plate. Send us the outline you want, or send the artwork and tell us to cut to the shape of it with a small margin.

We print and cut everything at one address, 205 East Main Street in Huntington, and ship across the United States.

What a run of 500 actually costs

Die-cut stickers are priced by the square inch, and the rate per square inch falls as the quantity climbs. It is 35 cents at 1 to 24 pieces, 30 cents at 25 to 49, 28 cents at 50 to 99, 26 cents at 100 to 249, 24 cents at 250 to 499, and 22 cents at 500.

Worked through on a typical asset label: a 1.5 by 1.5 inch square is 2.25 square inches. At 500 pieces the rate is 22 cents per square inch, so each label is $0.49 and the run of 500 is $247.50.

That is the number worth sitting with, because it reframes the decision. Most trade businesses start out thinking about how many labels they need this month. The pricing rewards thinking about how many you will need before you next want to think about it again. The gap between the 24 cent band and the 22 cent band is small on one sticker and not small on a box of them.

The ten piece line

There is an order minimum, and it is not a price floor. An order qualifies at 10 or more pieces, or at $10 of merchandise, whichever it reaches first. A small run of large labels can clear it on value alone without getting near ten pieces, and a handful of tiny ones clears it on count. Nobody is asked to buy up to a threshold they do not need.

Addressing an East Rockaway order

We have no ZIP codes on file here, so orders use the street address as written. Put the number, the street, the town and the state in the address fields exactly as you would on anything else, and it goes through. If the shipping address is a yard, a bay, a unit or a suite, put that on its own line rather than folding it into the street line, because that line is where addresses most often get flattened.

For reference, the distance between here and the shop is 21.8 miles, measured straight line rather than by any road, on a south west bearing out of Huntington. Nassau County addresses of this kind are routine for us.

Four ways trades order these

A contractor running two or three crews usually wants one design with a variable unit number, so a ladder logged out to a crew can be logged back in against the same number. Decide the numbering scheme before the artwork, not after, because renumbering a printed run is not a thing that can be done.

A small fleet owner with vans, trailers and towable equipment tends to want two sizes of the same badge: a larger one for the body panel and a smaller one for the hitch box or the control panel. Both come off the same artwork, and they are quoted separately because the square inch count differs.

A one person trade with a van full of hand tools is the case the ten piece minimum exists for. Twenty small name plates for the things that get lent out and not returned is a perfectly ordinary order, and it lands in the 25 to 49 band if you round up a little.

A shop tagging inventory rather than tools wants barcodes, consistent placement, and a shape that will not wrap awkwardly on a round bin lid. Tell us the surface shape you are labelling and we will cut to something that sits flat on it.

Questions we get

Can one order cover both our East Rockaway shop and the yard we keep in Lynbrook? Yes. Put the full quantity on one order so it lands in the best band, and tell us in the order notes if you want the run physically separated into two counts before it leaves us.

Our East Rockaway address has no ZIP code on file with you. Does that stop the order going through? No. The street address is what the order runs on. Fill in the address fields as normal and nothing on our side is waiting on a ZIP code.

If we order 500 of the 1.5 by 1.5 inch asset labels for an East Rockaway job, what is the total? $247.50. That is 2.25 square inches at the 22 cent rate, which is $0.49 each across 500 pieces.

We only need 12 name plates for one East Rockaway van. Is that below the minimum? No. Twelve pieces is over the ten piece line, so the order qualifies on count alone regardless of what the merchandise total comes to.

Our East Rockaway crew wants two different unit numbers across one run of 500. Does the rate still hold? Yes. The band is set by the total piece count on the order, not by how many artwork variations sit inside it. Send both versions and tell us the split.